Status:
Completed
Client:
Houssen1705
Location:
France
Website Name: NoorStyles
Live Website Link: https://noorstyles.fr
Project Overview
The Luxury Borkha E-commerce Store project was a transformative web design and development initiative for a client in the Ladies Luxury Borkha, Abaya, Jalabia, Kaftan, and Robe industry. The brand’s vision was clear — to establish a premium online presence that reflected its luxury product line while offering an exceptional user experience for customers worldwide. The project involved creating a 7-page website with 50+ product pages, built on WordPress using the Woodmart theme, and delivered in just 5 weeks.
The goal was to craft a fully branded, SEO-optimized, and lightning-fast e-commerce platform capable of scaling as the business grew. From custom design elements to multilingual capabilities, this project set a new standard for digital retail in the modest luxury fashion niche.
The Challenge
Before the project began, the client faced several challenges common to high-end e-commerce brands entering the digital marketplace:
Establishing a Premium Brand Presence Online – The client needed a design that resonated with luxury aesthetics while maintaining simplicity and ease of use.
Performance & Speed – A fast-loading site was essential to ensure smooth browsing and reduce bounce rates.
SEO Optimization – The brand wanted to attract organic traffic and rank for niche keywords in a competitive fashion market.
Responsive & User-Friendly Design – The website had to deliver an optimal experience across all devices, especially mobile.
Scalability & Ease of Management – The client required a back-end structure that allowed easy product updates and ongoing growth.
In essence, the initial goal was to design and build a full-featured website that was fast-loading, SEO-optimized, fully responsive, and brand-aligned.
Our Solution
To achieve these goals, our strategy focused on design excellence, technical performance, and brand storytelling. We implemented a robust development plan that balanced aesthetics with speed, functionality, and SEO precision.
1. Design & Branding
Leveraging Woodmart, a powerful WooCommerce theme, we developed a custom-branded design that reflected the elegance and sophistication of luxury modest fashion. Our unique design feature, a custom-coded navigation menu, provided a seamless browsing experience, helping users find categories like Abayas, Kaftans, and Robes effortlessly. The visual identity — from typography to color palette — was crafted to reinforce the brand’s premium positioning.
2. Advanced Functionality
The store was powered by WooCommerce and Elementor Pro, allowing for dynamic product displays and easy customization. With over 50 product pages, we implemented variation products, giving customers multiple options for color, size, and fabric — all within a smooth, user-friendly interface.
3. Performance Optimization
We prioritized website speed and performance using LiteSpeed Cache, ensuring load times under three seconds. This optimization not only enhanced the user experience but also boosted the site’s SEO score.
4. SEO & Multilingual Capabilities
To capture global audiences, we integrated Rank Math for advanced SEO settings and GTranslate for multilingual support. These features helped expand the store’s reach across different markets and languages.
5. Seamless Payment Experience
For secure and flexible checkout, we implemented PayPal and Stripe integrations using Payment Plugins for WooCommerce. Additionally, YayCurrency enabled automatic currency conversion, catering to international buyers with ease.
6. Marketing Integration
The store was equipped with MC4WP: Mailchimp for WordPress, allowing the client to capture leads and engage customers through automated email campaigns.
The result was a fully responsive, branded, and conversion-ready e-commerce site — built with precision, speed, and scalability in mind.
Results & Impact
The results were both immediate and measurable. Within just 30 days of launch, the website achieved a 75% increase in organic traffic, validating the success of our SEO strategy and content structure.
Other key achievements included:
Sub-3-second load times on both desktop and mobile
Improved search engine rankings for luxury borkha and abaya keywords
Higher engagement rates due to intuitive navigation and variation product options
Increased global reach through multilingual and multi-currency capabilities
The new online store not only elevated the brand’s digital presence but also positioned it as a trusted destination for luxury modest wear.
Client Testimonial
“Riyadul Pias was polite, professional, and very easy to work with. He built my website exactly as I requested, met all my requirements, and is willing to assist with any small changes if needed. Highly recommended! Thank you for the good work and advice too.”
— NoorStyles Owner (Houssen1705,
Timeline & Delivery
The entire project — from initial design mockups to final deployment — was completed in just 5 weeks. Through effective communication, attention to detail, and a results-driven process, we delivered a high-performing e-commerce platform that continues to drive growth and brand recognition.
Conclusion
The Luxury Borkha E-commerce Store exemplifies how strategic design, optimized performance, and brand alignment can transform an online store into a thriving digital business. This project not only met the client’s goals but exceeded expectations, setting a new benchmark for luxury fashion websites built on WordPress.
